You’ve decided that you need help with your social media accounts — but what exactly do you need help with? Many businesses come to the conclusion that they need outside expertise to drive their social media accounts to the next level; many of these businesses get confused between content creation and content marketing.
If you’re confused between the two, we’ll describe each service and break down the benefits. Here are the differences between content marketing and content creation:
The Main Differences between Content Creation and Content Marketing
It’s challenging to try running successful social media accounts on top of your other responsibilities within your business. Content marketing and content creation sound the same to the average person, but they’re far from the same.
Content marketing: the focus is on strategy, planning, metrics, and the long game.
Content creation: the focus is on creating content that fits within the content marketing team's strategy.
Does Your Business Need to Hire a Content Creation Service?
Deciding you need a content creation service is a lot easier than deciding if you need to hire a content marketing agency. You’ll know you need help creating content if you have the following problems:
● You don’t have enough content to post 4-5 times a week consistently
● You don’t have many ideas
● You don’t know current trending audios or videos
● You’re unsure how to promote your product or service through photos or videos
Why Would Your Business Need to Hire a Content Marketing Agency?
Content marketing agencies should offer a strategy that drives content creation. The premise is to understand a brand’s audience enough to effectively market to them for the short-term and long-term.
Most content marketing agencies don’t create content; most content creation agencies don’t offer a content marketing strategy.
You might shoot all the images and videos in the world to promote your brand. If your brand’s social media content isn’t meeting your standards or goals, you should consider looking into a content marketing agency. Social media content strategies function as a roadmap to growth.
Here’s the differentiation between content creation and content marketing from Entrepreneur: “Content marketing involves much more than just content creation. If you're putting your readers first, addressing pain points, and producing exceptional quality content consistently, then you'll grow your brand while you cultivate authority and trust. That's content marketing.”
Find a Service That Can Help with All Your Content Needs
Do you see how both sectors within the social media realm need to coexist? You can’t have effective content creation without content marketing. You can’t have successful content marketing without content creation.
Luckily, Routz Creative Services is passionate about offering content creation and marketing services. You can get all of your content needs filled with one service — schedule your free 15-minute call to learn how Routz Creative Services can amplify your brand’s social media presence!
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