Businesses that invest in social media marketing see an average return on investment of $2.80 for every dollar spent. Even with promising numbers like these, countless organizations feel disappointed by the lack of return they see with their social media investments. You're not alone if you’ve been left empty-handed after hiring a content marketing agency.
Here’s the thing: investing in your social media accounts can be incredibly profitable. You just need to collaborate with a social media marketing agency that prioritizes creating a content strategy that supports your goals.
Your brand doesn’t simply throw things out there and hope it works — your business decisions are intentional, unique, and specific. Your content strategy needs to be the same way to produce effective results!
While hiring an expert in social media marketing is helpful, it’s equally beneficial for you to understand how a content strategy will help grow your brand’s social media presence. You can find the best fit to begin working on growing your brand’s social media by understanding the basics. Here’s a glimpse into the fundamentals of content marketing:
What Is a Social Media Content Strategy?
Social media content strategies help brands identify how to utilize content to achieve specific goals. Brands that don’t employ a content strategy are essentially taking a shot in the dark; brands without a content strategy are also more likely to be unsatisfied with their social media performance.
How can you create a successful content strategy? Firstly, you should come up with SMART goals. These goals are specific, measurable, attainable, relevant, and time-bound. You should plan content that meets these goals with your target audience in mind — coming up with image, video, and written content ideas (depending on the social media platform). You’ll need to create a consistent posting schedule to continue traction.
Pro tip: remembering to post on various platforms when you’re running a business is difficult! Invest in a scheduling program like HootSuite to ensure your content is posted consistently.
Content Creation Strategy Basics
Your social media content strategy should primarily focus on planning, producing, and posting content that supports your brand’s goals. Your content is the bread and butter of your social media presence, but do you notice how it’s only one pillar in our image below? Understanding the basics of content creation means knowing that social media has many moving parts. Your bio, hashtags, and engagement with your followers are also integral to your social media strategy.
It’s important for me to make the concept of social media strategy digestible, but I want to emphasize the amount of planning, researching, and strategizing it takes to create an effective social media strategy. Every brand is unique — no social media strategy should ever be the same! One brand could have a strategy that gains 20,000 followers in one day; another might use that same strategy hoping for the same results and lose followers. It’s about understanding your audience and knowing what they want to see. The best way to understand your audience is by interacting with them!
Creating Content That Aligns with Your Strategy
You might create a solid social media strategy — you won’t see any positive results if you’re unable to follow through with it. Unfortunately, it’s tough for business owners to find the time to create content (and post it) multiple times per week. It can take upwards of an hour to make one social media video. If you don’t have the time or energy to conceptualize new content that aligns with your strategy, your social media pages could fall flat.
My goal at Routz Creative Services is to help your business grow through a practical, customizable content strategy. I’m not one of those social media agencies that leave you in the dark after creating an effective strategy — I also offer content creation to ensure your business is posting content that aligns with your goals.
Your area of expertise is somewhere else; my area of expertise is in social media strategy. Let me learn about your business and help it get the recognition it deserves online! Book a free 15-minute discovery call to see how Routz Creative Services can take your brand’s online presence to the next level.
Kommentare