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Video Content Is 1200% More Successful than Static or Written Content. Why?

Social media is one of the most effective marketing tools — especially for influencers and brands who understand the value of prioritizing video content. Why? Video content is 1200% more successful than static or written content because it’s more engaging, entertaining, and effectively conveys your brand’s message. Forrester Research's Dr. James McQuivey has famously said that one minute of video is worth 1.8 million words.



Social media users no longer feel interested enough to interact with aesthetic images or lengthy captions. Running a social media account (whether it’s a business or personal account) is about finding and connecting with your target audience using effective strategies. It’s challenging enough to run a business, social media accounts, and handle everything else life throws your way. How can you create compelling social media content if you lack the time to learn effective strategies?


While you could spend an arm and a leg outsourcing content to a full-service agency, you could opt for a boutique social media agency that understands how to create high-quality video content while staying within your company’s budget. Here’s how creating video content with a boutique social media agency will take your brand to the next level:


1. Your Content Will Stand Out Amongst Competitors

It’s simple: you can’t grow your social media presence with basic content. When you invest in creating high-quality video content with a boutique social media agency, your content will stand out amongst your competitors.


All of the statistics surrounding video content are dead giveaways — 89% percent of video marketers believe video content provides a good return on investment (ROI). You’ll get an even higher ROI when you work with a boutique agency that integrates proven social media strategies with creating amazing video content.


2. Boutique Social Media Agencies Understand Which Strategies Work Best


Content is king when growing your brand’s social media presence—especially if the content is in video format. Your social media presence becomes much more meaningful with high-quality video content; your audience will get to know your brand better because the content feels intimate and interactive.


You could create your own video content that would certainly perform better than static content on your page, but you might find yourself running out of ideas and lacking direction. Boutique content agencies are dedicated to understanding every aspect of your brand — creating strategies that will perform well within your niche. Routz Creative Services has expertise in both social media strategy and video content creation.


3. High-Quality Content Performs Better


Social media is a numbers game. Your social media channels will grow much faster if you consistently post high-quality content that performs well. Since Routz Creative Services focuses on social media video content, we have mastered the craft of creating quality content that gets high engagement.


If you want to market to your target audience effectively, you must post social media content consistently. The quality of your content will dictate how quickly your page grows! If you’re looking for a boutique social media content agency in Louisiana, Routz Creative Services is ready to help your business achieve its goals.


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